ICO ILLEL II.0
photos - Kevin Millet represented by Wellington Agency model - Adam represented by Scoop Agency makeup - Arielle Chartrand creative direction - Kevin Millet / Ariane Côté I C O …
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How MAC Cosmetics Became A Safe Space For The LGBTQ+ Community
As it seems that other companies blanket the authenticity of their solidarity with the LGBTQ+ community, MAC presents a concrete, long lasting timeline of their efforts and missions. The company doesn’t need to adorn its products in rainbow patterns that seemingly always revert back to its original color once July 1 hits. Its founders birthed a company that recognized a missing piece in cosmetic skin tones. They cultivated a community that offered solace to the, at the time, misfits in society. They gave back to the community before doing so was such a transaction for social approval. And last year marked 25 years of MAC’s VIVA GLAM campaign, which helps to raise much-needed funds and awareness for those affected by HIV/AIDS.
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